Open UTDAcademic Journal Reviews
10.1177/00222437221078606
ArticleJournal of Marketing Research

The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth

Katherine C. Lafreniere ORCID ↗Sarah G. MooreRobert J. Fisher
2022Volume 59 · Issue 5pp. 908-925
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