Open UTDAcademic Journal Reviews
10.1177/00222429241306009
ArticleJournal of Marketing

Fixing Onlies Versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products

Phyllis Xue WangCe Liang ORCID ↗Qiyuan Wang
2025Volume 89 · Issue 4pp. 21-38
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