Open UTDAcademic Journal Reviews
10.1287/mnsc.2023.00913
ArticleManagement Science

Why Context Influences Preferences Elicited with Willingness to Pay Less Than Preferences Elicited with Choice

Chang-Yuan Lee ORCID ↗Nina Mazar ORCID ↗Carey K. Morewedge ORCID ↗
2026Online First / Unassigned
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