Open UTDAcademic Journal Reviews
10.1093/jcr/ucw064
ArticleJournal of Consumer Research

Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices

Rafay A. SiddiquiFrank MayAshwani Monga
2016Online First / Unassignedpp. ucw064
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