Open UTDAcademic Journal Reviews
10.1287/isre.2018.0807
ArticleInformation Systems Research

Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews

Cheng YiZhenhui (Jack) Jiang ORCID ↗Xiuping LiXianghua Lu ORCID ↗
2019Volume 30 · Issue 3pp. 711-725
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