Open UTDAcademic Journal Reviews
10.1287/mksc.2019.1198
ArticleMarketing Science

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Garrett A. Johnson ORCID ↗Scott K. Shriver ORCID ↗Shaoyin Du ORCID ↗
2020Volume 39 · Issue 1pp. 33-51
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