Open UTDAcademic Journal Reviews
10.1177/00222437251320024
ArticleJournal of Marketing Research

To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice

Girish Mallapragada ORCID ↗Raghu Bommaraju ORCID ↗Alok KumarKiran Pedada ORCID ↗
2025Volume 62 · Issue 4pp. 645-663
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