Open UTDAcademic Journal Reviews
10.1177/10591478241243385
ArticleProduction and Operations Management

Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Haoyan Sun ORCID ↗Eric (Er) FangBeibei DongXiaoling Li
2024Online First / Unassigned
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