Open UTDAcademic Journal Reviews
10.1509/jmkg.73.5.30
ArticleJournal of Marketing

How Brand Community Practices Create Value

Hope Jensen SchauAlbert M. MuñizEric J. Arnould
2009Volume 73 · Issue 5pp. 30-51
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.