Open UTDAcademic Journal Reviews
10.1177/00222429221130011
ArticleJournal of Marketing

Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis

Ayan Ghosh Dastidar ORCID ↗Sarang Sunder ORCID ↗Denish Shah
2023Volume 87 · Issue 3pp. 337-358
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