Open UTDAcademic Journal Reviews
10.1057/s41267-023-00678-z
ArticleJournal of International Business Studies

Research on country-of-origin perceptions: review, critical assessment, and the path forward

Saeed SamieeLeonidas C. LeonidouConstantine S. KatsikeasBilge Aykol
2024Volume 55 · Issue 3pp. 285-302
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