Open UTDAcademic Journal Reviews
10.1177/00222437221108891
ArticleJournal of Marketing Research

I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior

Aylin Cakanlar ORCID ↗Hristina Nikolova ORCID ↗Gergana Y. Nenkov
2023Volume 60 · Issue 1pp. 110-129
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