Open UTDAcademic Journal Reviews
10.1509/jm.11.0264
ArticleJournal of Marketing

Double Standard: The Role of Environmental Consciousness in Green Product Usage

Ying-Ching LinChiu-chi Angela Chang
2012Volume 76 · Issue 5pp. 125-134
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.