Open UTDAcademic Journal Reviews
10.1177/00222429231207636
ArticleJournal of Marketing

How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact

Giovanni Luca Cascio RizzoFrancisco Villarroel OrdenesRumen Pozharliev ORCID ↗Matteo De AngelisMichele Costabile
2024Volume 88 · Issue 4pp. 107-128
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