Open UTDAcademic Journal Reviews
10.1177/00222429221119086
ArticleJournal of Marketing

Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice

Benedict G.C. Dellaert ORCID ↗Eric J. Johnson ORCID ↗Shannon DuncanTom Baker
2024Volume 88 · Issue 1pp. 15-30
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