Open UTDAcademic Journal Reviews
10.1093/jcr/ucad066
ArticleJournal of Consumer Research

We Do What We Are: Representation of the Self-Concept and Identity-Based Choice

Stephanie Y Chen ORCID ↗Oleg Urminsky ORCID ↗Jiaqi Yu
2024Volume 51 · Issue 2pp. 298-320
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