Open UTDAcademic Journal Reviews
10.1177/00222429261478875
ArticleJournal of Marketing

EXPRESS: Channel Adoption Pathways and Post-Adoption Behavior

Shirsho BiswasHema YoganarasimhanHaonan Zhang
2026Online First / Unassigned
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.