10.1287/mnsc.2023.01192

Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches

2026Volume 72 · Issue 7pp. 6043-6062
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.