Open UTDAcademic Journal Reviews
10.1287/mksc.2023.0243
ArticleMarketing Science

Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses

Siddharth Sharma ORCID ↗Justin Frake ORCID ↗Jared Watson ORCID ↗
2026Volume 45 · Issue 1pp. 45-62
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