Open UTDAcademic Journal Reviews
10.1177/0022243719861923
ArticleJournal of Marketing Research

A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates

Ron BermanShiri MelumadColman HumphreyRobert Meyer
2019Volume 56 · Issue 6pp. 895-917
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