Open UTDAcademic Journal Reviews
10.1177/00222429261436003
ArticleJournal of Marketing

High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration

Irene Nahm ORCID ↗Phillip Wiseman ORCID ↗Michael Ahearne ORCID ↗Seshadri Tirunillai ORCID ↗
2026Online First / Unassigned
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.