10.1509/jmr.13.0435

Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

2014Volume 51 · Issue 6pp. 676-690
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.