Open UTDAcademic Journal Reviews
10.1177/00222429251408347
ArticleJournal of Marketing

Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth

Katherine C. Lafreniere ORCID ↗Sarah G. Moore ORCID ↗Mohamad Soltani ORCID ↗
2026Online First / Unassigned
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