10.1287/mksc.2020.1258

How and When to Use the Political Cycle to Identify Advertising Effects

2021Volume 40 · Issue 2pp. 283-304
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.