Open UTDAcademic Journal Reviews
10.25300/misq/2017/41.1.14
ArticleMIS Quarterly

Leveraging Customer Involvement for Fueling Innovation: The Role of Relational and Analytical Information Processing Capabilities1

Terence J. V. SaldanhaSunil MithasM. S. Krishnan
2017Volume 41 · Issue 1pp. 267-286
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