Open UTDAcademic Journal Reviews
10.25300/misq/2022/16141
ArticleMIS Quarterly

A Randomized Field Experiment to Explore the Impact of Herding Cues as Catalysts for Adoption

Yue (Katherine) FengJennifer L. ClaggettElena KarahannaKar Yan Tam
2022Volume 46 · Issue 2pp. 1135-1164
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