Open UTDAcademic Journal Reviews
10.1287/mnsc.2022.00852
ArticleManagement Science

Only the Ugly Face? A Theoretical Model of Brand Dilution

Emanuele Bacchiega ORCID ↗Mariachiara Colucci ORCID ↗Vincenzo Denicolò ORCID ↗Marco Magnani ORCID ↗
2024Volume 70 · Issue 5pp. 3182-3199
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