Open UTDAcademic Journal Reviews
10.1177/0022243718823698
ArticleJournal of Marketing Research

The Impact of a Complement-Based Assortment Organization on Purchases

Panagiotis Sarantopoulos ORCID ↗Aristeidis TheotokisKaterina PramatariAnne L. Roggeveen
2019Volume 56 · Issue 3pp. 459-478
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