Open UTDAcademic Journal Reviews
10.1177/00222437241293065
ArticleJournal of Marketing Research

Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities

Guanzhong Du ORCID ↗Kobe MilletAylin AydinliJennifer J. Argo
2025Volume 62 · Issue 4pp. 624-644
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