Open UTDAcademic Journal Reviews
10.1086/678035
ArticleJournal of Consumer Research

Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences

Bart de LangheStijn M. J. van OsselaerStefano PuntoniAnn L. McGill
2014Volume 41 · Issue 4pp. 978-994
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