Open UTDAcademic Journal Reviews
10.1177/00222429261465366
ArticleJournal of Marketing

EXPRESS: Going Smaller with Precise Numbers: How Numerical Precision Orients Attention and Shifts Attribute Weighting in Consumer Judgments

JORGE PENA-MARINMATHEW S. ISAACJENNIFER SEOKHWA HONG
2026Online First / Unassigned
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