Open UTDAcademic Journal Reviews
10.1093/jcr/ucac020
ArticleJournal of Consumer Research

Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

Aviva Philipp-Muller ORCID ↗John P CostelloRebecca Walker Reczek
2023Volume 49 · Issue 5pp. 721-740
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