Open UTDAcademic Journal Reviews
10.1093/jcr/ucaf034
ArticleJournal of Consumer Research

This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages

Karen Anne WallachSean Blair ORCID ↗Jaclyn L Tanenbaum
2026Volume 53 · Issue 3pp. 490-511
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