Open UTDAcademic Journal Reviews
10.1177/00222437231179186
ArticleJournal of Marketing Research

Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment

Javad Mousavi ORCID ↗Surendra N. SinghPromothesh ChatterjeeTamara Masters
2024Volume 61 · Issue 2pp. 225-247
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.