Open UTDAcademic Journal Reviews
10.1177/00222437231188507
ArticleJournal of Marketing Research

A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research

Sachin GuptaPeter DanaherVikas MittalMaureen Morrin
2023Volume 60 · Issue 5pp. 835-846
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