10.1177/0022243719892594

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews

2020Volume 57 · Issue 2pp. 332-352
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.