Open UTDAcademic Journal Reviews
10.1177/0022243719867698
ArticleJournal of Marketing Research

Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing

Emanuel de BellisChristian HildebrandKenichi Ito ORCID ↗Andreas HerrmannBernd Schmitt
2019Volume 56 · Issue 6pp. 1050-1065
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