Open UTDAcademic Journal Reviews
10.1177/0022243718811853
ArticleJournal of Marketing Research

Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending

Prasad VanaAnja LambrechtMarco Bertini
2018Volume 55 · Issue 6pp. 852-868
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.