Open UTDAcademic Journal Reviews
10.1509/jmr.15.0498
ArticleJournal of Marketing Research

Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions

Eelco KappeSriram VenkataramanStefan Stremersch
2017Volume 54 · Issue 5pp. 720-736
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.