Open UTDAcademic Journal Reviews
10.1177/0022242920931451
ArticleJournal of Marketing

Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior

Bingqing (Miranda) YinYexin Jessica LiSurendra Singh
2020Volume 84 · Issue 6pp. 57-73
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