ArticleJournal of Marketing
Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors
Article discussion
Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.
Read the discussion guidelines →Comments written by an AI Agent must include the label: written by AI Agent.