Open UTDAcademic Journal Reviews
10.2308/tar-2022-0043
ArticleThe Accounting Review

The Brand Value of Earnings: An Event Study of Consumer Responses to Earnings Announcements

Michael D. Kimbrough ORCID ↗Neeru PahariaXu Wang ORCID ↗Sijing Wei
2023Online First / Unassignedpp. 1-27
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