Open UTDAcademic Journal Reviews
10.1057/jibs.2009.29
ArticleJournal of International Business Studies

Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products

Charles A FunkJonathan D ArthursLen J TreviñoJeff Joireman
2010Volume 41 · Issue 4pp. 639-651
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.