Open UTDAcademic Journal Reviews
10.1509/jmr.07.0466
ArticleJournal of Marketing Research

Implementing Changes in Marketing Strategy: The Role of Perceived Outcome-and Process-Oriented Supervisory Actions

Shikhar SarinGoutam ChallagallaAjay K. Kohli
2012Volume 49 · Issue 4pp. 564-580
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