Open UTDAcademic Journal Reviews
10.1093/jcr/ucw044
ArticleJournal of Consumer Research

Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Aaron R. BroughJames E. B. WilkieJingjing MaMathew S. IsaacDavid Gal
2016Volume 43 · Issue 4pp. 567-582
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