Open UTDAcademic Journal Reviews
10.1509/jmkr.46.5.653
ArticleJournal of Marketing Research

A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

Roeland C. DietvorstWillem J.M.I. VerbekeRichard P. BagozziCarolyn YoonMarion SmitsAad Van Der Lugt
2009Volume 46 · Issue 5pp. 653-668
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