Open UTDAcademic Journal Reviews
10.1509/jmkr.46.5.623
ArticleJournal of Marketing Research

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents

Barbara DeleersnyderMarnik G. DekimpeJan-Benedict E.M. SteenkampPeter S.H. Leeflang
2009Volume 46 · Issue 5pp. 623-636
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