Open UTDAcademic Journal Reviews
10.1177/00222429251331483
ArticleJournal of Marketing

Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior

Jonathan M. Beck ORCID ↗Clay M. Voorhees ORCID ↗Paul W. FombelleKatherine N. Lemon
2026Volume 90 · Issue 2pp. 135-156
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