Open UTDAcademic Journal Reviews
10.1509/jmr.14.0097
ArticleJournal of Marketing Research

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

Sebastiano A. DelreThijs L.J. BroekhuizenTammo H.A. Bijmolt
2016Volume 53 · Issue 4pp. 608-627
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