Open UTDAcademic Journal Reviews
10.1509/jm.11.0112
ArticleJournal of Marketing

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?

Jeroen SchepersTomas FalkKo de RuyterAd de JongMaik Hammerschmidt
2012Volume 76 · Issue 6pp. 1-20
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